WBR Q1 2018

12 WORLDWIDE BUSINESS REVIEW / Q1 2018 , Drawing on the vast experience of its professional and dedicated staff, Broadway Dental Care offers a myriad of services including tooth extractions, root canal treatments, and most cosmetic dentistry procedures. Even if clients simply need a dentist in Crawley for the more rudimentary dental services, the centre’s hygienists are ready to clean, scale and polish teeth upon request. To ensure flexibility for clients, Broadway Dental Care can take appointments on Saturdays and during the evenings for patients in dire need of an emergency dentist in Crawley to attend to more urgent conditions. The team believe that a good dental practice is one that is there when clients need it the most, and as such they aim to offer the very highest standards of service at affordable prices with flexible hours to fit around their clients’ busy lives. Specialising in calming anxious patients, with friendly staff offering support throughout the treatment process for those who experience anxiety regarding their visit, the firm also offers a wide range of additional services to ensure that every client receives the treatment they need. These include the All-on-4 treatment, a concept that was Dazzling Success Broadway Dental Care is the definitive oral health care practice, providing its wide range of clients with competent and compassionate dental services in the Crawley region to address their dental concerns. We profile the firm to find out more and explore how it came to be awarded Best Oral Healthcare Practice 2017 – Crawley in our coveted UK Enterprise Awards. developed to provide edentulous (lacking teeth) patients with an efficient and effective restoration using only four implants to support an immediately loaded full-arch prosthesis. Fillings are also provided, with some the most innovative treatments available, including amalgam and composite fillings. Most people have fillings of one sort or another but today, because people are more conscious of their smile, they can now choose a natural looking alternative – the composite or tooth-coloured filling. A composite resin is a tooth-coloured plastic mixture filled with glass (silicon dioxide) first introduced in the 1960s. Originally only used for front teeth because of their softer nature, modern improvements to their composition make them generically suitable today. Composite fillings are more difficult to place than silver fillings so may take your dentist 15-20 minutes longer to complete and because they are considered to be a cosmetic treatment, they are not available on the NHS and must be paid for. The main advantage of composite fillings is their aesthetic appeal. The main disadvantage is their life expectancy. White fillings have always been considered less long lasting than silver amalgam fillings but there are now new materials available with properties comparable to silver amalgam, and these are proving to be very successful. The life expectancy of a composite filling can depend on the depth of cavity and its position in the mouth; as such, Broadway Dental Care’s dedicated dentists are best positioned to advise customers on where to place their new filling. As well as taking care of their dental health and making their teeth look and feel amazing, Broadway Dental Care can also help freshen up their clients’ appearance with a range of rejuvenating facial treatments. These simple procedures can offer a big boost to the clients’ confidence by reducing facial lines and sorting out other age- related imperfections. Wrinkles are a natural, if unwelcome, part of the ageing process, but there are a number of factors that can accelerate their development such as sun damage, stress, diet, significant weight loss and genetics. These wrinkles can be ‘static’, caused by the gradual loss of collagen, elastin and hyaluronic acid, or ‘dynamic’ which stem from repeated muscle movements. If clients are unwilling to let age take its toll on their skin then the firm’s fully qualified, registered practitioners deliver transformative treatments that will smooth the way to a more youthful visage. Overall, Broadway Dental Care is a one-stop-shop for all the family’s dental needs, and moving forward the firm will be continuing to offer clients the very latest innovations in dental care to ensure that they continue to receive the treatment they need. WUK17094