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Luxury International Bridal Collections

September 11, 2018


Luxury International Bridal Collections

Lark Bridal Ltd. was established in 2012 by Ruth Larkin to represent and distribute a number of high-end bridal brands. Following their recent success in Worldwide Business Review’s 2018 Global Excellence Awards where they were awarded the title Leading Suppliers of Luxury Bridal Fashion – Europe. We profiled the firm and spoke to Owner/Managing Director, Ruth Larking to discover the secrets behind their remarkable success.

Since the company’s formation, it has become the exclusive independent distributor for Maggie Sottero, Sottero&Midgley and Rebecca Ingram across Mainland Europe, the Middle East and North Africa.

Based in Athlone, Ireland, the company is 100% export driven and currently has 308 active accounts across the Netherlands, Belgium, Germany, Poland, Spain, Portugal, France, Austria, Switzerland, Italy, the UAE, Lebanon, Egypt, Saudi Arabia, Turkey and Jordan. The company is expanding its retailer base within the current territory at a rate of 13% growth per annum, and a typical unit growth per territory of more than 15% per annum, as Ruth explains.

“This is an industry where relationships and partnerships are key, it truly is a case of people buy people first. We understand that our retailer’s businesses are based on being able to close sales on the spot with their customers. Lark Bridal is built around providing exceptional customer care. We pro-actively assess each individual retailer’s trends, needs and requirements in-order to provide a tailored, responsive and engaging support network to ensure they have the resources, knowledge and trust in our products and service to maximise their return on investment, and improved their average closure rate, with our collections.”

In line with the company’s expansion, the team has expanded by 50% in the last 12 months, to a core team of eight, to further support the growing international customer base. A number of the team members have been involved since the start of the current business, and have been promoted upwards within the company since then. Additionally, Ruth Larkin was joined in to the business by her husband Jason full time in 2017 as Operations Director to support this sustained progression.

“I strongly believe in promoting from within and moving the best people into the areas where they can really grow, excel and add the most value to the company. As the company grows, the potential for any member of the team is exponential. A business is only as good as it’s team, and Lark Bridal has an incredibly driven, ambitious, reliable and trustworthy team filled with energy and industry knowledge to support the company’s continued territory, customer, and sales expansion. I am very proud of every member of the team and lucky to have such a dedicated, committed and enjoyable team to work with.”, commented Ruth.

Lark Bridal is dedicated to being a leader in the international bridal industry with regards to customer service and support, and in line with market demands and territories, the team is available to customer seven days a week to ensure they are best supported when it is most important.

Owner/Managing Director: Ruth Larkin

Company: Lark Bridal Ltd

Monksland Business Park, Athlone, Westmeath, N37 X8N1, Ireland

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+44 (0) 203 725 6841